Yoga & Fashion Merge with YogaPoser at Fred Segal

"The move is made more interesting in that it is in a department store. Yes, a department store. And not just any store, but it's at Fred Segal, another Southern California icon, but it's no Venice Beach. Fred Segal is an uber-trendy LA institution. It's a funny marriage for a yoga company. Funny good. They've been around nearly 50 years and a couple of years ago they added a beautiful yoga studio to their spa and salon. When they heard I was looking for a new space, they recognized that we would make great partners in that our brand is a modern take on an ancient practice that would mesh well with what they offer.

I love it because it is different and so is YogaPoser. We work hard to present yoga in a pure form without blind adherence to tradition or doctrine. In our case, we use work with the body as the platform for improving all the aspects of your life. While we honor all the other things that get mixed with yoga - from waterfalls, bamboo and flutes to religious Hindu practices, we choose to pare it down to good, simple asana practice and nothing else."