The Founder Of THINX Underwear On Breaking Taboos + Rethinking Your Period

Not one to shy away from topics that are often swept under the rug, Miki is also thinking up smart ways to solve light bladder leaks and clean your bum. We caught up with the unapologetic businesswoman to get her take on the entrepreneurial spirit and the future of sanitation.

That's why we invented THINX: to create a new way to experience periods that considers the way a woman feels and the functionality required to actually do the job.

I think millennials are more comfortable with the idea of breaking taboos and discussing the uncomfortable. With the Internet comes a lot of new exposure to things, and as a result, I think it facilitates new conversations like this one.

I personally use My Cycles because it's super simple, but most of our team uses Clue.

I love learning. I love figuring stuff out. I love solving real problems. I love it when people run up to me and tell me that our products have changed their lives. It's so, so, so hard, but that part lights me up.

A woman who has severe bleeding and couldn't leave her home during her period told me, "You have given me my life back."

Hire slow. Fire fast.

So we created a special, gorgeous, patented underwear called Icon to remind these women that they're powerful, even as they age. The undies are leakproof, odorless, moisture-wicking, fast-drying, antimicrobial, and absorb up to 25ml worth of liquid, and for every Icon sold, we are funding the Fistula Foundation to fight the fistula crisis in Africa and other developing countries.

All of this can be prevented with the simple use of a gentle spray of water, so I created a bidet attachment that attaches to your toilet and turns it into a bidet in less than 10 minutes. For every Tushy sold, we partnered with Samagra House to fight the global sanitation crisis that is affecting 40 percent of the world.

I think the future of entrepreneurship is social entrepreneurship. People won't care about business if it's purely for profit anymore. A spirit of giving back should be interwoven in all companies, not just an afterthought (like CSR), but a key measurement of the company's success.

It has to be ... The planet can only take so much.

I meditate, work out, and travel when I can with my love, Andrew Horn, who is also a social entrepreneur and the founder of Tribute. I spend free time with my amazing tribe in NYC; many of whom are entrepreneurs. Some of my good friends are Radha Agrawal of Daybreaker, Zach Iscol of Task & Purpose, and poet creative Max Stossel. It's important to spend time with people who "get" me and understand what I'm going through as I grow my businesses.

At home on my Tibetan meditation mat.

I practice yoga and do Japanese calisthenics.

I like to relax when I travel for sure—I recently went to Tulum, Mexico, for New Year's.

By actively watching, listening to, and participating in the world around me.