Why My Boyfriend Was Reluctant To Try This Popular Hair Loss Treatment — And Why He's Now A Fan

When my boyfriend noticed his hair was thinning, it wasn't an immediate concern. Like many men, he chalked it up to genetics (his dad began balding at a young age) and aging.

But when the receding hairline became more noticeable, it started to affect his confidence. 

That's why we were intrigued (albeit a tad skeptical) when we came across Keeps, a hair loss treatment brand that's garnered a lot of attention for its promise of keeping your hair where it belongs—on your head.

The company's slogan, "Keep your hair, keep your confidence," perfectly encompasses its commitment to helping men not just hold on to their hair but also regain their self-assurance.

Founded by serial entrepreneurs Steve Gutentag and Demetri Karagas, Keeps offers a variety of FDA-approved treatments for male-pattern baldness, including finasteride and minoxidil1 (which are proven to combat hair loss effectively).

Understanding that hair care is a holistic process, Keeps also provides a range of products designed to nourish and maintain healthy hair, such as shampoos, conditioners, supplements, and styling products.

The Keeps process is straightforward: It starts with picking a clinically proven treatment that's best for your hair needs (in our case, a receding hairline), followed by an online consultation during which a licensed medical provider reviews your information and confirms your personalized treatment plan. 

This approach ensures that every customer gets the right products tailored to their specific needs.

Over the past three weeks, my boyfriend tested a variety of Keeps products aimed at combating hair loss and thinning.

We knew going into our Keeps experiment that this was going to be a gradual process—especially since he doesn't wash his hair every single day. Because it can take four to six months to see significant results with hair growth, we are being mindful of our expectations as we continue testing the products.

However, research indicates that biotin supplementation for hair growth can yield results within a month6, so we are optimistic about seeing early signs of improvement in the coming weeks.*

My boyfriend started his hair routine with the Keeps Thickening Shampoo, Conditioner, and Pomade right away. The first thing we noticed was how good the products smelled, likely due to the refreshing peppermint oil in the shampoo and conditioner.

Out of all the products, the thickening pomade was my boyfriend's clear favorite. Unlike other styling pomades he's tried, this one didn't feel greasy or heavy, yet it has a pretty thick consistency.

The pomade provided just the right amount of hold without making his hair look stiff—and it didn't leave any residue or buildup.

The topical minoxidil foam was the product we were most curious about. Minoxidil7 is a well-known treatment for hair loss, and the foam version from Keeps is designed to be easy to apply and quick to absorb.

His initial impression was mixed: The foam's super light and whipped consistency didn't feel like something that could really pack a punch in the hair growth department. It's so airy and almost seemed too gentle to be effective.

After three weeks of consistently testing the Keeps products out, my boyfriend has seen some positive changes, albeit subtle ones. The most noticeable difference has been in the reduction of hair shedding, especially after showering or brushing his hair.*

In comparing his experience with other reviewers, it's clear that many people have seen similar results. One reviewer writes, "My hair is not falling out anymore and the thinness is definitely filling in all the time."*

However, we're not entirely sure which product is responsible for this improvement. It could be the supplement, the shampoo (or a combination of both!).

Keeps is a great option for men who are experiencing early signs of hair thinning or hair loss and want to take a proactive approach. If you're noticing more hair in the shower drain or on your pillow, or if you're starting to see your hairline recede (like my boyfriend), Keeps can help you maintain the hair you have and possibly even regrow some lost hair.*

While Keeps is an effective solution for many, it's not for everyone. First and foremost, these products are not formulated for women; it was noted on every product we tried.

The active ingredients in Keeps, particularly minoxidil, are specifically designed for male-pattern baldness and should not be used by women, especially those who are pregnant or nursing. 

Additionally, if you're experiencing hair loss due to factors other than male-pattern baldness—such as a medical condition, stress, or certain medications—Keeps may not be the right solution for you.

After a few weeks of using Keeps, my boyfriend is definitely seeing some positive changes and has become a fan of Keeps. The most noticeable difference has been the reduction of hair shedding, especially after showers and brushing.*