3 Amazing Things That Prove Retail Is Getting More and More Inclusive

We’ve seen brands take some big steps for inclusive design over the past couple years, and by the looks of it, we’re heading in the right direction. Target has been leading the retail pack with major in-house initiatives of their own, taking note of consumers’ unmet needs and creating new brands and collections that are truly designed for all. 

Thanks to Target’s new expansive intimates brand Auden, which is one of three lingerie and sleepwear brands the retailer launched this spring and one of several new brands that offer a full range of sizes (we’re talking size 00 to 26W and XS to 4X), the new normal of bra shopping is—well—really normal. With bras available in sizes 32AA to 46G in 40 unique styles, as well as Bra Fit studios in stores and a Find Your Fit tool on target.com, Auden is an answered prayer for thousands of women (oh, and nothing in Auden exceeds $22). 

Kids with Autism, Autism Spectrum Disorder, or sensory sensitivities require a certain amount of stimulus on their skin—too much or too little, and they may struggle to feel comfortable, safe, and calm. Kids furniture that speaks to these needs are hard to find—and practically nonexistent at affordable prices. When parents of children with sensory sensitivities told Target their own stories, the design team went to work, consulting with schools and an occupational therapist to expand their kids home brand Pillowfort with a much-needed collection of 20 sensory-friendly pieces. 

Target raised the bar for inclusive design in retail years ago, when their mega-popular kids brand Cat & Jack launched a line of adaptive clothing made entirely for kids living with disabilities and special needs, giving them access to the same clothing options as their peers and just letting them be kids.