The Best Natural Beauty Buys On Amazon Right Now

A true-blue classic, Burt’s Bees hero product has always been its minty lip balm. This four-pack costs less than $8, has 4.5 stars, nearly 4,000 reviews from customers, and an Amazon’s Choice badge that seals the deal.

100% Natural Moisturizing Lip Balm, Burt's Bees, $8

Amazon’s Choice, 4.5 stars, and nearly 700 customer reviews are a strong crowd endorsement for Weleda’s Calendula Baby Shampoo and Body Wash. It’s free of sulfates, parabens, phthalates, and mineral oil and made moisturizing with sweet almond and sesame oils.

With more than 1,000 reviews, four stars, and Amazon’s Choice badge, this soap is synthetic-fragrance-free and touts 100 percent pure, organic essential oils in its formula. Made without sodium laurel/laureth sulfate and parabens, it’s meant to be used not only as a hand soap but as a shampoo, face wash, body wash, and shave gel.

Another classic (notice a theme?) that’s four stars strong and has over 500 reviews, Avalon’s Organics’ lavender body wash is specially formulated to soothe extra-dry skin. Using gentle surfactants—no SLS—aloe, and plant extracts, it’s ideal for a soothing bath or an equally sensory, if not more efficient, daily shower experience.

Thayer’s is the all-natural, alcohol-free alternative to classic witch hazel. With 4.5 stars and nearly 2,000 reviews, the formula contains aloe, citric acid, and grapefruit seed extract for a cleansing experience that’s refreshing without stripping the skin.

This eye cream comes from a cult-favorite brand on Amazon and is a No. 1 best-seller in eye creams: LilyAna Naturals. While the ingredients aren’t 100 percent clean, most of the active naturals, like rosehip oil, hibiscus extract, and rosemary extract, help keep the skin looking fresh.

Naturals Rosehip & Hibiscus Eye Cream, LilyAna, $18

This six-ingredient simple cream has had a cult following since it launched in 1991. Composed of olive oil, beeswax, honey, pollen, royal jelly, and propolis extract and nothing else, it gets its potency from the rejuvenating and soothing royal jelly and propolis. A four-star rating and over 1,800 reviews keep this standby on everybody’s natural beauty radar.

This single-ingredient bentonite clay mask rings up at less than $10, has Amazon’s Choice status, and has gotten a whopping 13,500 reviews and 4.5 stars from loyal customers. Enough said.

Even if it might be comedogenic for the face, coconut oil has myriad uses in a personal care regimen, including oil pulling, moisturizing, hair masking, shaving, and more. This jar of coconut oil is food-grade, organic, extra-virgin, pure, cold-pressed, and unrefined—not to mention affordable at under $11.